Emmi Roth, Fitchburg, Wis., introduced a new snack cheese from its Roth brand of specialty cheeses.

Roth Snack Cheese is made with exclusive recipes, boasts bright packaging and comes in Creamy Cheddar, Creamy Gouda and Creamy Whole Milk Mozzarella.

“We’ve spent a lot of time discussing cheese and snacking trends with customers and consumers,” says Heather Engwall, director of marketing at Emmi Roth. “Premium-branded deli snacks have been stealing share from traditional dairy snacks for the past few years, and the trend is continuing as consumers seek specialty items. Roth Snack Cheese is that product for grocers looking to drive sales in their deli area.”

Available in 6- and 10-count bags, each .75-ounce round portion is crafted from fresh, rBST-free milk, free of preservatives, only 70 calories, naturally gluten-free and delivers 5 grams of protein.

“We created this new snack line to meet the needs of consumers looking for a high-uality, good tasting snacking option,” says Engwall. “Each cheese has a unique, creamy texture and taste unlike any other snack cheese on the market. It’s made using all of the standards of our existing specialty cheeses that customers know and love, including the use of fresh, local rBST-free milk. This is the type of snack cheese a mom would buy for her kids, but will include it in her lunch, too.”

Roth Snack Cheese will hit retailers’ shelves nationwide this spring.