Ben & Jerry’s, Burlington, Vt., created Moo-phoria, a new line of light ice cream sourced from organic milk and cream for the base mix.
“Ben & Jerry’s tries to offer a little bit of something for everyone,” says Dena Wimette, senior innovation manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”
Each .5-cup serving of Moo-phoria boasts 140-160 calories, and doesn’t contain artificial sugar substitutes or sugar alcohols.
Moo-phoria comes in:
Chocolate Milk & Cookies—Chocolate and vanilla light ice cream swirled with chocolate chip cookies.
Caramel Cookie Fix—Vanilla light ice cream with shortbread cookies and salted caramel swirl.
PB Dough—Chocolate light ice cream with gobs of chocolate chip peanut butter cookie dough.
Moo-phoria is available in grocery stores nationwide for a suggested retail price of $4.89.