DOLE Greek chopped salad kit
Dole Food Co., Westlake Village, Calif., launched DOLE Greek Chopped Salad Kit.
The new SKU combines bite-sized Romaine lettuce, feta cheese and sweet onion pita chips with herb oregano seasoning and Dole’s own Greek Vinaigrette dressing.
“The new DOLE Chopped Greek Kit represents the next step in two simultaneous consumer salad trends—the growth of Greek and the overwhelming public preference for chopped,” says Lisa Overman, director of marketing. “It also allows retail produce managers to build out their DOLE Chopped Salads set with a proven, on-trend flavor that has grown 52% in annual sales from 2010-2017.”
The DOLE Chopped Greek Kit is available nationwide for a suggested retail price of $3.99.