Roadrunner Transportation Systems integrates, rebrands operating companies
Operating companies to rebrand include Ascent’s domestic freight management companies as well as its international freight forwarding company.
Roadrunner Transportation Systems, Downers Grove, Ill., integrated and rebranded several of its operating companies into its Ascent Global Logistics operating segment. The increased size and scale of Ascent Global Logistics is designed to drive operational improvements and further the execution of world-class client solutions.
Operating companies to rebrand include Ascent’s domestic freight management companies, Capital Transportation Logistics (CTL), Great Northern Transportation Services (GNTS), Group Transportation Services (GTS) and MESCA Freight Services, as well as its international freight forwarding company, Marisol International. Ascent’s retail consolidation company, Prime Distribution Services, will remain co-branded with Ascent Global Logistics.
The Roadrunner Truckload Plus brokerage offering will also rebrand to Ascent Global Logistics and will fully integrate into the existing domestic freight management business. This integration will enable Ascent Global Logistics to strengthen its truckload brokerage capabilities and offer benefits from Ascent’s LTL, international and retail consolidation solutions and expertise.
“This rebranding and integration is consistent with our strategy to more fully integrate successful companies into larger business platforms with expanded go-to-market and information technology capabilities, which immediately benefit our clients and increase our addressable market,” says Curt Stoelting, chief executive officer of Roadrunner. “While the organization names may be changing, our clients will still be able to depend on the premium solutions they have come to expect from our talented logistics teams. Combining the power of Roadrunner Truckload Plus and Ascent Global Logistics couples our asset-backed strength with state-of-the-art technology to provide our clients with additional layers of value and coverage.”
“The rebranding of five of our operating companies, along with the integration of the Roadrunner Truckload Plus organization into our domestic freight management business is the continuation of our strategy to make it easier for clients to engage us,” says Bill Goodgion, president of Ascent Global Logistics. “This integration also expands and supports our current offerings by better leveraging our network of approximately 28,000 third-party carriers and our company-owned transportation assets, providing the additional capacity and backing that shippers are demanding. Within Ascent Global Logistics, we now have a unique value proposition when compared to many of our competitors, offering technology-enabled, asset-backed truckload, LTL, flatbed, heavy-haul, international transportation and retail consolidation solutions for our growing client list.”
Chris Cook, current president of Roadrunner Truckload Plus, will assume responsibility of the fully-integrated Ascent Domestic Freight Management team.
Micah Holst will continue to serve as president of the Ascent International Freight Forwarding business, and Bill Vechiarella will remain president of Prime Distribution Services.
“Our Ascent Domestic Freight Management integration also expands career and growth opportunities for our team of experienced logistics professionals,” Cook adds. “We will continue to operate our current office network with plans to expand our footprint in order to better serve existing as well as future clients. Additionally, we are providing our agents expanded access and growth opportunities in all major transportation modes supported by modern, easy-to-use technology.”