Organic Valley, La Farge, Wis., launched Organic Valley Deli Meats, marking a move from the label of its Organic Prairie sister brand.

“Busy, health-conscious families want organic options for a quick lunch or snack,” says Ellie France, brand manager. “These are Organic Valley’s first branded meat products. And, we do it right—delicious offerings with no binders, fillers, carrageenan or added nitrates or nitrites.”

Organic Valley Deli Meats come in an easy-open, BPA-free, recyclable tray with improved peel-ability.

Organic Valley Deli Meats are available in Uncured Ham, Smoked Turkey, Roast Turkey, 100% Grass-Fed Roast Beef, Roast Chicken, Pepperoni and Summer Sausage for a suggested retail price of $5.99-7.99.