High Bluff Capital Partners, San Diego, Calif., acquired the assets of Quiznos from QCE LLC, Denver, Colo.
The Quiznos brand includes approximately 800 locations in 32 countries.
As part of the transaction, Susan Lintonsmith will remain president and CEO of Quiznos. Lintonsmith has led the company since 2016, after serving as the chain’s chief marketing officer since 2012. In her leadership role, she orchestrated the launch of an aggressive new program that required franchisees to install new equipment that delivers on the premium toasted positioning, while lowering fees to help them invest in their business.
“I’m proud of the progress we’ve made in the past few years,” says Lintonsmith. “I’m excited about the future with High Bluff Capital Partners, and the level of experience and commitment they bring to Quiznos. I believe this is the infusion we need to take the brand to the next level.”
“Quiznos is an iconic brand with strong awareness and attractive upside in the sandwich segment,” says Gerry Lopez, operating partner for High Bluff Capital Partners and executive chairman of the new company that will operate the Quiznos brand going forward. “We are excited about the acquisition. We have the commitment, industry knowledge and flexible capital to build on recent successes and drive future sustainable growth.”