Vivera, The Netherlands, is said to be the first company in the world to bring the 100% plant-based steak to market.
"A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years,” says Gert Jan Gombert, commercial manager and partner. “With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product. The smell, taste and bite can hardly be distinguished from real steak, and we are convinced that this product will meet a large need of consumers. It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here."
Made from only plant-based ingredients like wheat and soy, these steaks are available throughout Europe in Tesco supermarket chains.