Kellogg Co., Battle Creek, Mich., expanded its Eggo brand to include Eggo Thick & Fluffy Belgium-Style Waffles, featuring a warm, crispy outside and a fluffy inside.

"The new, fun flavor upgrades to our beloved Eggo Thick & Fluffy Waffles will provide the ultimate deliciously indulgent experience for waffle lovers nationwide. They are the fluffiest waffles that are just too good not to share, and we're excited for you to see TV and digital advertising that demonstrates just how irresistible the new and improved waffle flavors are," says Dick Podiak, vice president, marketing and innovation of frozen foods for Kellogg.

The new Eggo Thick & Fluffy Belgium-Style Waffles come in the following varieties:

Double Chocolatey. A rich chocolatey waffle infused with cocoa and chocolatey chips.

Original. This upgrade is now made with real vanilla extract from vanilla beans grown in Madagascar.

Cinnamon Brown Sugar. Now packed with more cinnamon.

Blueberry. Bursting with extra, richer blueberry flavor and an added hint of lemon zest.