Wyoming Certified Beef, LLC, Devils Tower, Wyo., and Germany-based TE-FOOD International partnered to develop a blockchain solution that showcases the premium living conditions of the cattle (grass-fed on an open range throughout their entire lives) on its higher quality cuts of beef.
Beefchain.io, the blockchain traceability platform, is said to be the first in the market to verify ranch-to-table traceability of the cattle through RFID (radio frequency identification) ear tags via blockchain technology.
“Because of the way our cattle is raised, the beef is a much higher quality,” says Ogden Driskill, owner of Campstool Ranch, Devils Tower, Wyo. “The problem in the past has been communicating to buyers the difference between our cattle and the cattle raised in feedlots. This technology gives potential buyers the verified tracking ability to know exactly how each cow was raised.”
“Blockchain allows us to define all the data points that make Wyoming beef special,” says Rob Jennings, chief executive officer of Wyoming Certified Beef. “And, this means cattle producers can grab a premium for their product. Finally, we have a verifiable way of showing off these data points.”
“The United States has created a very unfriendly environment for crypto-entrepreneurs,” adds Tony Rose, chief technology officer of Beefchain.io. “But, Wyoming – through the passage of these five blockchain bills – has created a sandbox where we can innovate on blockchain technology without having unnecessary regulatory oversight that the SEC has created.”
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