Jennie-O Turkey Store, a Willmar, Minn.-based wholly owned subsidiary of Hormel Foods, launch its online Turkey Tracker, where consumers can track their fresh or frozen JENNIE-O whole turkey back to its originating farm. Each fresh and frozen turkey package now includes a tracking code stamped on the package’s hang tag that can be entered into the JENNIE-O Turkey Tracker page on the company’s website. Once the code is entered, the website reveals the regional farm where the turkey was raised along with a story about the farmers.
“We are proud that a majority of our turkeys are raised on farms located in Minnesota and western Wisconsin,” says Heather Carr, director of whole turkey sales. “We felt it was important to introduce our local farm partners to our consumers and for them to see the hard work and passion our farmers put in everyday to ensure the highest quality animal care for their turkeys.”