7-Eleven, Irving, Texas, launched 7-Select GO!Smart organic cold-pressed juice.

The new line features 100% single-juice varieties such as:

  • Pomegranate – Each bottle is made using 2.5 pomegranates.
  • Melon – This honeydew melon variety is a good source of vitamins A, B and C.
  • Blackberry – Each bottle contains the juice of 165 Dewberry blackberries.

"Today's juice customers continue to look for more premium options," says Dion Miliaresis, senior product development manager for private brand beverages. "Each of the three new juices will be sourced from a single organic fruit – pomegranate, blackberry or melon. Pomegranate juice, specifically, has seen significant growth as a premium juice in the U.S. because of its high levels of antioxidants and other nutrients. Both blackberry and melon juices are great tasting and found at very few other retailers. They're a great addition for our customers and their growing need for healthier options."

The current award-winning 7-Select GO!Smart line of organic cold-pressed juices are fruit and vegetable

The new single fruit juice varieties are sold in 11.2-ounce glass bottles and contain one serving per bottle for a suggested retail price of $2.99.