The sunshine spectrum – bright yellow to deep orange – will stimulate colorful food and beverage development in 2019, as consumers seek out products that inspire upbeat, positive emotions and unite people with a feeling of joy, according to a study released by GNT Group, The Netherlands.
Shoppers – particularly younger ones hailing from Generation Z – will gravitate toward food and beverages colored with natural yellow and orange shades to tune into the optimistic sentiments they convey, GNT says.
“In 2019, consumers will prefer food and drink that can arouse a sense of freshness and light, qualities that yellow and orange shades deliver. Just as pink was embraced by Millennials, Generation Z will channel the positivity of sunshine shades to sprinkle cheerfulness into their lives,” says Maartje Hendrickx, market development manager at GNT. “Natural yellow and orange coloring foods fit perfectly with the desire among consumers to reconnect with the natural world.”