The non-thermal pasteurization market is estimated to account for about $1.1 billion in 2018, and is projected to reach a value of nearly $2.7 billion by 2023, growing at a CAGR of 19.8% from 2018, according to a report published by MarketsandMarkets, New York.

The report, "Non-Thermal Pasteurization Market by Techniques (HPP, PEF, MVH, Irradiation, Ultrasonic), Application (Food, Beverages, Pharmaceuticals and Cosmetics), Form (Solid, Liquid), and Region (North America, Europe, Asia Pacific, Row) - Global Forecast to 2023," outlines how the non-thermal pasteurization market is increasingly impacted by innovations, as manufacturers are always introducing new equipment, ingredients and variants. The global non-thermal pasteurization market is growing significantly in accordance with the commercialization, the increasing size of packaged foods market and growth in the convenience food sector and growing demand for novel technologies.  

On the basis of technique, the high-pressure processing (HPP) segment is estimated to dominate the non-thermal pasteurization market in 2018.

North America is estimated to account for the largest market share in the non-thermal pasteurization in 2018. The use of non-thermal pasteurization techniques are increasing in North America due to the demand for extended, safe, refrigerated shelf life and favorable food preservation legislation. Food safety authorities have also approved several non-thermal pasteurization technologies due to their efficiency and minimum effect on the products' nutritional and textural characteristics. The market for non-thermally pasteurized food and beverage products in North America is also being driven by the demand for health and wellness products.