Walmart, Bentonville, Ark., acquired Aspectiva, an Israel-based provider of machine learning techniques and natural language processing capabilities, to further enhance the end-to-end shopping experience. As part of the acquisition, Aspectiva will join Walmart’s Store N° 8, the incubation arm launched in 2017. The Aspectiva team joined Store N° 8 on Feb. 25, and will continue to operate from Aspectiva’s offices in Tel Aviv, Israel.

“Aspectiva has developed incredibly sophisticated machine learning techniques and natural language processing capabilities, both of which are areas we believe will have profound impact on how customers will shop in the future. Israel is a hotbed of tech talent and innovation. We’re thrilled to join the growing community of entrepreneurs in Israel and see it expand within Aspectiva,” says Lori Flees, principal of Store N° 8.

“Our team is extremely excited to be joining Store N° 8 and be part of Walmart’s most recent investment in Israel. Store N° 8’s record of innovation and of developing capabilities that will transform retail as we know it makes for the perfect environment to leverage Aspectiva’s technology throughout the shopping funnel,” adds Ezra Daya, chief executive officer of Aspectiva.