Syndigo acquires Content Analytics, Inc.
The combination of Syndigo's content management platform and Content Analytics' end-to-end e-commerce platform further strengthens Syndigo's ability to provide accurate and verified product information across the consumer, retail and e-commerce industries.
Syndigo, a Chicago-based portfolio company of The Jordan Co., acquired Content Analytics, Inc., a San Francisco-based provider of content management and analytics to the consumer-retail and e-commerce industries.
The combination of Syndigo's Content Experience Hub, a content management platform, and Content Analytics' end-to-end e-commerce platform further strengthens Syndigo's ability to provide accurate and verified product information across the consumer, retail and e-commerce industries. Syndigo's solutions provide brands and retailers with an integrated platform that enables the efficient transfer of core and enhanced product attributes between brands and their customers.
"With Content Analytics, we saw an opportunity to bring together two like-minded companies, both focused on delivering accurate content, innovative syndication platforms and world-class client service. Our clients will not only benefit from the added reach of our syndication network, but also additional content health and auditing capabilities, all on a single integrated platform," says Paul Salay, chief executive officer of Syndigo.
"When we started Content Analytics, we saw a significant need for product content syndication and analytics for brands," says David Feinleib, chief executive officer of Content Analytics. "In a short amount of time, our team has done an incredible job of helping solve our clients' product information needs. The market continues to open up to our best-in-class solutions as we experience rapid growth. We believe that this combination with Syndigo, with its similar passion for delivering best-in-class products and services, is a natural and great next step in our evolution. Our clients will benefit from this combination by virtue of a more comprehensive value proposition and holistic turnkey product offering capable of serving all of their product information needs."