Hostess Brands, Kansas City, Mo., announced plans to open a new corporate office in Chicago to serve as its new hub for marketing and category management. Corporate headquarters will remain in Kansas City.

“Relocating our category sales and marketing functions to Chicago creates the opportunity to tap into the region’s deep pool of food marketing talent and further strengthen our capabilities in these critical areas as we continue to grow,” says Andy Callahan, chief executive officer.

“As Hostess celebrates its 100th birthday and looks ahead to its next century, we see tremendous potential to further invest in and leverage consumer insights, robust innovation capabilities and targeted marketing to build on the momentum and drive our next exciting phase of growth,” says Chad Lusk, the company’s newly appointed senior vice president and CMO.