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New Retail Products

Frozen sheet pan vegetable offerings

Birds Eye Veggie Made Broccoli Fries
April 25, 2019

Conagra Brands, Chicago, expanded its Birds Eye brand to include new OvenRoasters Sheet Pan Vegetables.

Birds Eye OvenRoasters Sheet Pan Vegetables are pre-seasoned with sea salt, black pepper and herbs for a crispy texture right on a single sheet pan. Varieties include Broccoli and Cauliflower, Brussels Sprouts & Carrots, Red Potatoes & Onions and Sweet Potatoes, Carrots & Red Potatoes.

Birds Eye also expanded its Veggie Made line to include Mac & Cheese, which comes in Cheddar Cheese and White Cheddar.

"We know how important vegetables are when it comes to healthy eating habits, which is why we're committed to making eating them more convenient for families," says Adam Webb, brand manager at Birds Eye. "With the addition of innovations like OvenRoasters and Veggie Made Mac & Cheese, we've introduced flavorful, nutritional options that can be enjoyed without sacrificing taste or time that could be spent tackling other daily tasks."

Birds Eye continues to grow the Veggie Made line with new varieties of Riced Cauliflower and Broccoli, including Chicken Flavored Riced Cauliflower, Riced Broccoli & Cheese and Family Size Riced Cauliflower. Veggie Made Tots & Fries are now available in Broccoli & Cheese Flavored Fries, Cauliflower & Ranch Fries, Broccoli Fries and Cauliflower Fries.

Birds Eye OvenRoasters, Veggie Made Mac & Cheese and Veggie Made Riced Cauliflower and Broccoli are available in the frozen vegetable aisle at retailers nationwide for a suggested retail price of $2.99-3.99.

 

KEYWORDS: Birds Eye ConAgra Conagra Brands frozen side dishes frozen sides frozen vegetables

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