Before the Butcher, Irvine, Calif., is taking its line of plant-based meats from the foodservice channel and into retail.
The company’s UNCUT Burger, UNCUT Savory Chicken Burger, UNCUT Roasted Turkey Burger and UNCUT Breakfast Sausage Patty are high-protein, plant-based burgers, sold in the fresh meat cases of supermarkets nationwide.
“This is an exploding market segment that has had only one or two product choices. UNCUT is changing that out of the gate with four burger and sausage products at retail and 12 in foodservice, including bulk ground meat, chorizo, pulled pork, ground Italian sausage, chicken chunks and beef tips,” says Danny O’Malley, founder and president. “We believe this will be a tipping point for the plant-based protein market that will also quickly put our brand on the map.”
All UNCUT burgers are 100% plant-based, gluten-free, non-GMO and made from a proprietary combination of soy, coconut and canola oils and natural seasonings. Each serving contains 7-18 grams of plant protein and 150-200 grams of sodium.
“Most consumers who purchase meatless meat still eat animal products. They’re trying to increase their plant consumption for health, environmental or animal welfare reasons, but they’re typically more willing to switch to a familiar meat-style product than to make a quinoa salad for dinner,” says O’Malley. “That’s what’s driving the plant-based protein market, and that’s why our products look, taste and even grill like meat.”