Palermo Villa, Milwaukee, Wis., expanded its Urban Pie Pizza Co. brand with new thin crust, small-batch craft vegetable crust pizzas.
Sweet Potato Crust BBQ Chicken features sliced chicken sausage, red onions, mozzarella, yellow cheddar and BBQ sauce.
Broccoli Cheddar Crust Bianco is topped with garlic-infused olive oil, fresh sliced mozzarella, provolone, asiago and basil.
Cauliflower Crust Margherita includes diced cherry tomatoes, fresh sliced mozzarella, garlic, basil and marinara sauce.
"We originally created Urban Pie to appeal to consumers seeking more excitement in the frozen pizza aisle," says John Leonardo, senior director of marketing. "When cauliflower crust pizzas started to hit the shelves, we saw a similar opportunity to liven up the veggie crust world. So, we designed a new line featuring crusts made with different vegetables and paired with our expertly curated toppings, creating a taste sensation second to none."
The veggie crust pizzas continue Urban Pie's high standard of using cleaner ingredients such as 100% real rBST-free cheese, meats raised without antibiotics and no artificial colors, flavors or preservatives.
The new varieties are available in select Midwest retailers this month (with national expansion beginning in July) for a suggested retail price of $8.99.