PDI acquires CStorePro
A key part of the value proposition for operators is the ability to access and execute CPG-funded promotions and offers.
PDI, Atlanta, acquired CStorePro Technologies Inc., a Sugar Land, Texas-based provider of mobile software solutions designed to give single-store operators centralized visibility into sales, pricing and promotional data. The CStorePro software enables owners to easily monitor and manage their pricebook and store operations from anywhere.
“We look forward to combining CStorePro’s cloud-based pricebook software with our proven loyalty platform to evolve the PDI Marketing Cloud Solutions portfolio,” says Brandon Logsdon, senior vice president, marketing cloud solutions at PDI. “Busy store owners value CStorePro’s intuitive interface and the convenience of a mobile solution, and this acquisition uniquely positions PDI to help operators leverage data and run more efficiently.”
A key part of the value proposition for operators is the ability to access and execute CPG-funded promotions and offers, and pairing the CStorePro pricebook with the PDI Marketing Cloud Solutions Loyalty Management Portal, which brings national brand dollars to local stores.
“We’re excited about the future and PDI’s vision for the market,” says Arif Momin, co-founder of CStorePro. “The power of these solutions coming together will bring significant value to our customers.”
“CStorePro is a welcome addition to PDI’s leading portfolio of ERP, fuel pricing, logistics and marketing cloud solutions, and brings simplicity to daily operations for single-store operators,” says Jimmy Frangis, chief executive officer at PDI. “PDI will continue to invest in technology to help convenience retailers of any size transform their business.”
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