Boggiatto Produce, Salinas, Calif., rebranded as Hitchcock Farms.
Jeff Hitchcock, one of the original founders, will maintain his leadership role.
"I've always believed in our innovation, our products and our employees,” he adds. “I'm proud to be in a position to carry on the legacy we began more than 30 years ago."
With the new name comes a new look in packaging.
"I feel we've created a new look that compliments the quality within," adds Hitchcock.