Charlie’s Produce acquires Better Life Organics
This acquisition will allow Charlie’s Produce to offer a broader breadth of products, including an extensive selection of premium organic fruits and vegetables from local growers and international market leaders.
Charlie’s Produce, Seattle, Wash., acquired Better Life Organics (BLO), a Los Angeles-based distributor of organic produce and food products.
This acquisition will allow Charlie’s Produce to develop deeper roots within the Los Angeles market and offer a broader breadth of products, including an extensive selection of premium organic fruits and vegetables from local growers and international market leaders.
“BLO has an excellent reputation in the Los Angeles market for providing high-quality products and service to customers,” says Jim McDonald, general manager of Charlie’s Produce. “As a business focused on building fruitful and enduring relationships, we are pleased to have BLO’s talented team and loyal customers join the Charlie’s Produce family.”
Effective immediately, Charlie’s Produce will consolidate operations in its state-of-the-art Irwindale, Calif., facility, and welcome executives Bill McCoy and German Ruiz to the team. McCoy, who co-founded BLO and currently serves as chief executive officer, will join Charlie’s Produce in a sales development capacity to further strengthen customer programs. Ruiz, who co-founded BLO and serves as president, will join the Irwindale distribution facility and focus on expanding partnerships within the organic grower community.
“We are happy to be combining with a respected and innovative company that aligns with our values and standards when it comes to fresh food distribution,” says McCoy. “We look forward to continuing to serve the LA market and providing our customers with strengthened service and product offerings that help their businesses continue to thrive.”
“We are constantly seeking ways to improve our services on behalf of our customers and grower partners. The addition of Better Life Organics brings more innovation, new products and a great team to our Los Angeles division,” adds Jeremy Smith, president of Charlie’s Produce.