KFC Canada partners with Chicken Farmers of Canada to serve Canadian chicken raised with high quality, care standards
The Raised by a Canadian Farmer seal represents where the chicken comes from.
KFC Canada, Canada, partnered with Chicken Farmers of Canada, Canada, to feature the Raised by a Canadian Farmer seal on its products, further demonstrating KFC’s commitment to sourcing chicken raised to the highest standards of quality and care by Canadian farmers.
The Raised by a Canadian Farmer seal represents where the chicken comes from and stands for a three-fold set of exacting standards—animal care, on-farm food safety and sustainability.
“KFC Canada stands behind its chicken quality and taste credentials, and we’re proud to serve chicken that Canadians trust and love, from our classic Original Recipe buckets to our boneless Tenders,” says Nivera Wallani, president and general manager, KFC Canada. “Featuring the Chicken Farmers of Canada Raised by a Canadian Farmer seal on our products demonstrates and reinforces not only our support for Canadian chicken farmers, but [also] our commitment to serving chicken raised with industry-leading animal welfare, food safety and sustainability practices.”
Canadians will begin to see the Raised by a Canadian Farmer seal on in-store packaging and signage at KFC locations across the country.
“The Raised by a Canadian Farmer brand is synonymous with origin and quality, and is a symbol for the innovation, pride and hard work that Canadian chicken farmers put in every day,” says Benoît Fontaine, chair, Chicken Farmers of Canada. “For years, KFC Canada has demonstrated to the world that chicken partners throughout the Canadian value chain are committed to delivering on consumer expectations for food safety, animal care and sustainability excellence.”
The Raised by a Canadian Farmer seal lets consumers know the chicken they’re getting has been sourced from local farmers.
“KFC Canada appreciates that Canadian consumers not only have a vested interest in where their food comes from, but [also] the values in which a restaurant upholds,” says Wallani. “KFC is famous for our taste, but we’ve equally always been dedicated to the chicken we serve. We’re excited to partner with Chicken Farmers of Canada in the Raised by a Canadian Farmer branding program, as it signifies the quality, passion and commitment of Canadian chicken farmers – values the Colonel himself exemplified in everything he did.”