Kraft Heinz’ evolv group launches AI-powered Meal Hero app
Using a proprietary AI-powered Food Intelligence Platform, Meal Hero learns about users’ preferences and behaviors.
evolv group, the tech arm of Kraft Heinz, Pittsburgh, Pa., introduced an artificial intelligence-powered app called Meal Hero that’s poised to transform the way people plan, shop and cook their meals.
Using a proprietary AI-powered Food Intelligence Platform, Meal Hero learns about users’ preferences and behaviors and becomes smarter with every interaction. It creates tailor-made recipe and shopping recommendations based on preferred ingredients, diet, nutrition markers, retail availability and more. Shopping lists can be exported to Instacart for at-home delivery.
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