Target Corp., Minneapolis, announced a new brand that consists of dairy, produce, ready-made pastas, meats and more without artificial flavors, synthetic colors, artificial sweeteners and high-fructose corn syrup.

Good & Gather consists of 650 products set to roll out in Target stores Sept. 15, with all 2,000-plus items available by late next year.

“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” says Stephanie Lundquist, executive vice president, food and beverage. “We saw this as a huge opportunity for Target to help. So, our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”  

Target’s food scientists and culinary experts whipped up some creations, from an avocado toast salad kit and beet hummus to heat-and-serve roasted poblano mac and cheese and everything in-between.