Yasso Frozen Greek Yogurt, Boston, rolled out new packaging across its entire line of frozen novelty bars.
This new packaging prioritizes taste, with an emphasis on showcasing its ice cream-centric flavors in bold lettering and pairing its bars with a playful drip feature atop the front of pack, illustrating the inclusions in each item.
Yasso also launched three new stick bar varieties, available exclusively at Target nationwide for a suggested retail price of $4.99.
Chocolate & Vanilla Swirl takes the two most classic parlor flavors and spins them into a world of delight at just 80 calories and 5 grams of protein per bar.
Orange Cream features orange cream-flavored Greek yogurt wrapped around decadent white-chocolate flavored swirl.
Butter Pecan mixes Yasso’s creamy frozen Greek yogurt with butter pecan flavor and filling it with honey glazed pecan pieces.