State fair-inspired flavored milk
Borden Dairy, Dallas, Texas, concocted three new limited-edition, fair-inspired flavored milk, available in Banana Taffy, Blueberry Cobbler and Cotton Candy.
The flavored milks are available at Kroger stores in Dallas and Houston and at select retailers in Louisiana, Mississippi and Alabama in 16-ounce bottles.
“We are excited to return to the fair and give our neighbors a glimpse into the Borden innovation lab to sample some unique new milk flavors,” says Joe DePetrillo, chief marketing officer. “The company is focusing on innovation driven by consumer insights, and these flavors were actually selected through a voting process among Borden’s social media fans this summer.”