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Nestlé’s Reformulates and Rebrands European Plant-Based Burger to Create Garden Gourmet Sensational Burger

Nestle Sensational Burger
July 7, 2020

As people are firing up barbecues across Europe this summer, Nestlé has improved its Garden Gourmet plant-based burger to give it an even meatier taste and texture. It is now so incredibly juicy and incredibly delicious that it really deserves a name that does it justice: Garden Gourmet Sensational Burger.

The new burger is appearing in stores (and on grills) across Europe now. Aside from its even more meat-like flavor and texture, the burger now also cooks better, making that transformation from raw to cooked with a satisfying sizzle.

It is the second upgrade to the Garden Gourmet plant-based burger in just over a year since it was first launched. Further improvements and innovations for the burger and other plant-based products are expected later this year, as Nestlé's plant protein experts, food scientists and chefs continue to listen to consumer feedback and create an exciting product pipeline.

Wayne England, head of Nestlé's food business, said: "As consumers around the world seek healthier, more sustainable diets, we have created some of the tastiest and healthiest plant-based foods available. The new Garden Gourmet 'Sensational' name evokes the senses that are stimulated by our burger: the visible transformation and aroma when cooking, the sound of it sizzling in the pan or on the grill, the great taste and texture."

The Garden Gourmet Sensational Burger still has some of the best nutritional values of any plant-based burger on the market, scoring a Nutri-Score 'A' rating. It also accounts for much lower CO2 emissions, water and land use than a beef burger.

It combines natural soy and wheat protein, color from natural plant extracts, rapeseed and coconut oil and a proprietary method of fermenting plant-based ingredients to boost the 'umami' flavor of the burger.

Torsten Pohl, Head of the Nestlé Product Technology Center in Singen, Germany, which specializes in plant-based foods, said: "We are focused on delivering competitive plant-based products which are both nutritious and great-tasting. Our experts continuously explore new technologies and recipes, to deliver a wide range of plant-based innovations that have the right texture, the right taste, as well as a superior nutritional profile."

Nestlé is committed to providing more delicious, nutritious and sustainable plant-based options for consumers around the globe. People are continuing to look for different ways to eat more healthily and lower the environmental footprint of their diets. Nestlé has announced its ambition to achieve zero net greenhouse gas emissions by 2050, including by offering more plant-based food and beverages.

Nestlé has been working in plant-based food for around 20 years. The Garden Gourmet brand enjoys a heritage that goes back around 35 years as a pioneer in plant-based food.

As Wayne England added: "We know plant-based food and we know meat substitutes. We have been doing this as long as anybody and will continue to focus our energy on what really matters to consumers – delivering truly outstanding plant-based products that are good for people and for the planet."

Other Garden Gourmet 'no compromise' products, including plant-based sausages and grounds, will also carry the 'Sensational' name going forward.

KEYWORDS: Europe Nestle plant-based retail trends veggie burgers

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