Articles Tagged with ''Nielsen data''

Data shows organic in the kitchens of over 80% of U.S. households

The study of 100,000 households conducted in 2015 and 2016 reported that more households than ever bought organic food on a regular basis throughout 2016.
March 24, 2017
New findings from Nielsen, New York, released by the Organic Trade Association (OTA), Washington, D.C., show things have changed in the kitchens of American households across the country.
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FMI, Nielsen release findings on the digitally engaged food shopper

Within the next 10 years, online food shopping will reach digital maturity in the United States, fundamentally changing how food is bought and sold.
February 3, 2017
Food Marketing Institute (FMI), Arlington, Va., and Nielsen, New York, released a preview of its "Digitally Engaged Food Shopper" analysis, an introductory set of insights that offers a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper.
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Study: The purchasing power, influence of the multicultural Millennial

Nearly half of multicultural Millennials use their mobile devices to compare prices and browse when shopping, and almost 80% agree that the internet is a great place to buy products.
January 26, 2017
The multicultural Millennial population consists of almost half of the Millennial generation (42%) and represents local markets that drive 47% of the total U.S. gross domestic product.
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Nielsen, Label Insight partner to develop CPG measurement capability

Nielsen's robust market measurement and Homescan Consumer Panel data will be combined with Label Insight's cloud-based product attributes.
December 2, 2016
Nielsen, New York, and Label Insight, Chicago, formed a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry.
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FMI, Nielsen release consumer research on fresh prepared, deli in retail

The report uncovers insights on consumer buying behaviors for fresh prepared food choices to better identify what choices consumers are making and how they are determining where and what they will eat.
December 1, 2016
Food Marketing Institute (FMI), Arlington, Va., released its inaugural analysis, “The Power of Fresh Prepared/Deli,” which explores fresh prepared and deli foods through the eyes of the consumer.
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Nielsen survey: State of food sensitivities, consumer eating habits

Two-thirds of the respondents (64%) said they follow a diet that limits or prohibits consumption of at least some foods or ingredients.
August 30, 2016
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb or eliminate ingredients based on food sensitivities, allergies or personal convictions.
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Nielsen study predicts trends in packaged produce

What does the future of personalization look like for products that can’t necessarily be flavored with Sriracha?
August 10, 2016
Pre-cut, packaged or seasoned products have been some of the biggest and most consistent sources of growth in the produce department over the past few years, according to a study produced by Nielsen, New York.
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Nielsen: 75% of survey respondents say country of origin is most important

Respondents in Asia-Pacific and Africa/Middle East are more likely to say that origin is more important than the other selection factors.
May 3, 2016
The new research examined whether consumers prefer goods produced by global/multi-national brands (defined as those that operate in many markets) or by local players (those operating only in a single market—the respondent's home country), based on responses from more than 30,000 online respondents in 61 countries spanning 40 categories.
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