Eckrich introduces bold new packaging for their Deli collection which will begin rolling out in stores nationwide this month. Through both qualitative and quantitative market research, Eckrich successfully created a design that breathes new energy into the heritage brand with a modern, approachable look, all with its key consumer top of mind. The designs feature a white background and crisp imagery, displaying the product and information in an organized, eye-catching way. The imagery also showcases the product in a prepared fashion, allowing consumers to see easy ways to create an Eckrich meal at home.
Carando, a brand of Smithfield Foods, is venturing further into the deli section with the addition of handheld, fully-cooked calzones. The new line features three flavors to tantalize every palate, including Pepperoni, Meatball, and Chicken Parmesan. Known for its authentic Italian flavors, the calzones offer consumers a simple, no-prep meal without skimping on taste.
Superconsumers are consumers who are heavy users of a particular product and are highly passionate about that product.
August 3, 2017
The International Dairy Deli Bakery Association (IDDBA), Madison, Wis., released “Superconsumer Phase 1: Setting the Stage” research, which details the importance of profitable and insightful consumers for retailers and manufacturers.
Food origin is an important consideration for today’s shoppers, as they want to know how their food is produced, transported and handled.
February 3, 2017
Food origin is an important consideration for today’s shoppers, as they want to know how their food is produced, transported and handled. This is one of hundreds of findings in What’s in Store 2017, the latest edition of the annual trends publication from the International Dairy Deli Bakery Association (IDDBA), Madison, Wis., and What’s in Store Online.
This year’s edition also features a continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world.
January 13, 2017
Millennial shoppers are concerned not just with personal health but also environmental health, and they’re willing to pay extra for products that are sustainable.
The report uncovers insights on consumer buying behaviors for fresh prepared food choices to better identify what choices consumers are making and how they are determining where and what they will eat.
December 1, 2016
Food Marketing Institute (FMI), Arlington, Va., released its inaugural analysis, “The Power of Fresh Prepared/Deli,” which explores fresh prepared and deli foods through the eyes of the consumer.
What does the future of personalization look like for products that can’t necessarily be flavored with Sriracha?
August 10, 2016
Pre-cut, packaged or seasoned products have been some of the biggest and most consistent sources of growth in the produce department over the past few years, according to a study produced by Nielsen, New York.
Foodservice market researcher Technomic said it conducted the industry's first look at the prepared food commissaries serving in-store supermarket delis and convenience stores.
Convenience is a key driver for U.S. consumers who are increasingly turning to prepared foods purchased at the supermarket deli for in-home suppers, reports The NPD Group.