Yowzers! Look at Our New Website!

By Marina Mayer
September 13, 2012

 It finally happened. Refrigerated & Frozen Foods’ website, www.RFFmag.com, underwent an extreme makeover, complete with an updated navigational bar, gated content, photo galleries, new products, a list of associations and partners, expanded advertising opportunities and more.  

Here’s a brief rundown of what you, the user, can find when landing on our homepage.
• Navigating with ease. Need to conduct a refined search on just food safety pertaining to the refrigerated and frozen foods market? Or are you in need of a copy of this year’s State of the Industry report? Whether it be supplier news, archived editions or a list of upcoming industry events, our new navigational bar makes it easy for users to fine-tune their searches and easily locate different sections of our website.
• Photo galleries. Filter through an assortment of behind-the-scenes photos taken from plant tours. To start, check out McCain Foods’ $34 million renovation to its Plover, Wis., plant.
• Industry associations and partners. In our Resources section, you’ll find a list of associations pertinent to the refrigerated and frozen foods market. Also, on our homepage, browse through a list of partners that Refrigerated & Frozen Foods works closely with to bring the refrigerated and frozen foods industry better, more useful content.
• Exclusives. From white papers and case studies to supplier news, the new site is home to exclusive online-only items, providing users with real-time news and information.
• Calendar of events. Learn more about the various tradeshows, conferences, expos and workshops happening in upcoming months and years. And, feel free to add your company’s events (if not listed already).
• Nomination forms. Want to know how to get on the cover of Refrigerated & Frozen Foods? Nominate your company or your customers by simply filling out an online form in our new nomination section. Right now, we’re taking nominations for our 2013 Refrigerated Foods Processor of the Year.

While rummaging through the new site, don’t forget to subscribe (for free) to receive Refrigerated & Frozen Foods issues straight to your mailbox or inbox. And while you’re at it, also subscribe (for free) to our monthly e-newsletter, What’s Hot in Cold.

Till then, sit back and enjoy the new site. 

KEYWORDS: new website
Marina author

Marina Mayer was formerly Editor-in-Chief of Refrigerated & Frozen Foods. Previously, she spent four years as managing editor and executive editor of Snack Food & Wholesale Bakery and Dairy Foods, both sister publications. In this role, Mayer was responsible for reporting on market trends, ingredient R&D, production technology and new products within the dairy, snack food and wholesale bakery markets. Prior to joining BNP Media, she served a five-year tenure as editor of quality control for Manufacturers' News, Inc., where she was named “Manager of the Year” in 2006. Previously, she worked as an editorial assistant for Insider Magazine and worked as a contributing features writer for her college newspaper, the Indiana Daily Student. Mayer was a recipient of a Young Leader Scholar award, presented from American Society of Business Publication Editors (ASBPE), which is given annually to only five U.S. journalists, 30 years of age and under. She is a graduate of Indiana University with a bachelor’s in journalism.

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