Refrigerated and frozen foods manufacturers use packaging graphics, text, colors, geometries, internal volumes, clarity, opacity, and ergonomic designs as nuggets of information to persuade consumers that the products they see are safe, will deliver pleasurable eating experiences, and may be enjoyed in specific or universal locations. Fundamentally, packaged messages must communicate to shoppers at the point of sale that there is a reason to believe in a product so that it is wanted.
Want to get on the cover of Refrigerated & Frozen Foods? Editor-in-chief Marina Mayer breaks down the various cover story opportunities for refrigerated and frozen food processors.
As the growth curve in the cold food industry continues upward, movers seek to protect their share, big players scramble to protect declines in their core and small, innovative brands ride the category wave and carve out their own niche. Here's how one stands out in a saturated product category.
White Castle receives Refrigerated & Frozen Foods’ 2014 Frozen Foods Processor of the Year award, and editor-in-chief Marina Mayer shares behind-the-scenes information.
When it comes to developing and marketing a new product, sometimes reaching the right consumer isn’t about intricate packaging or innovative varieties—sometimes it’s just about location, location, location.
Today, the cold food industry is firing on all cylinders. That’s because as the economy began to upswing, so too did the refrigerated and frozen foods industry.
