The researchrevealed 76% of U.S. consumers have unintentionally consumed food restricted from their diet.

New data proves the importance of clear, concise date labels.

With growing pressures to reduce food and packaging waste, any technology that helps the consumer make better decisions on food waste will always be well received.

Three out of four consumers say they’re committed to at least one health, wellness, ethical or environmental attribute among the foods they eat.

According to the survey, about three-quarters of Americans understand that plant-based “milk” products do not actually contain cow’s milk.

86% of shoppers agreed that if food manufacturers or retailers provided access to complete and easy-to-understand definitions for all the ingredients, it would result in more trust.

These survey findings underscore the importance of a new digital tool known as SmartLabel.

By reviewing over 90 academic studies on consumer response to process labels, the researchers found that while these labels satisfy consumer demand for quality assurances and can create value for both consumers and producers, misinterpretation is common and can stigmatize food produced by conventional processes even when there is no scientific evidence those foods cause harm.

The Call to Action recommends companies partner with non-profit organizations and government agencies to educate consumers about how to interpret date labels.