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Increased consumer interest in the stories behind their food and beverage products and their influence on purchasing decisions has resulted in companies paying more attention to storytelling in their branding strategies.
“Storytelling: Winning with Words” leads the list of Top 10 trends for 2020, according to this research report released by Innova Market Insights, The Netherlands.
The percentage of occasional meat purchasers represents the flexitarians who are choosing to cut down on their meat intake in favor of a healthier lifestyle.
The search for something new, different and exciting is leading flavor developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options.
The search for something new, different and exciting is leading flavor developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options, according to a report released by Innova Market Insights, The Netherlands.
Two out of three U.S. consumers “love to discover new flavors,” while the same proportion say that “going out for dinner inspires their home cooking,” according to a survey released by Innova Market Insights, The Netherlands.
The broadening interest in plant-based diets has also resulted in meat alternatives moving beyond their original vegetarian and vegan domain to encompass a much broader base of flexitarians.
Eight in 10 U.S. consumers have changed their own or their family’s diets to try to be healthier, with over 39% of them increasing consumption of fruits and vegetables, according to the 2018 Consumer Lifestyles Survey, conducted by Innova Market Insights, The Netherlands.
Targeting increasingly adventurous consumers, who are set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019, according to a report released by Innova Market Insights, The Netherlands.
Plant-based product claims have increased by 62% globally (CAGR, 2013-2017) with growth occurring on platforms such as plant proteins, active botanicals, sweeteners, herbs and seasonings and coloring foodstuffs, according to a report published by Innova Market Insights, The Netherlands.
More conscious than ever about making responsible food choices, four in 10 U.S. and UK consumers increased their consumption of "healthy foods," seven in 10 want to know and understand the ingredient list, one in five in the United States are most influenced by "real" ingredients and ethical claims on packaging are top of mind, according to a study produced by Innova Market Insights, The Netherlands.
Kefir accounted for over one-third of global kefir launches in 2016 and beverages featuring kefir accounted for 40% of U.S. drinking yogurt/fermented beverages introductions overall, compared with just over 8% globally.
While kefir launch numbers are still limited globally, data from Innova Market Insights, The Netherlands, indicates that the kefir market has grown more than three-fold between 2011 and 2016.
The trend toward reducing meat intake has led to the emergence of new opportunities to target vegans, vegetarians, non-meat eaters and non-red-meat eaters.
Innova Market Insights, The Netherlands, released data that shows a +60% rise in global food and beverage launches using a vegetarian claim between 2011 and 2015.
