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Most Americans believe that the U.S. Food & Drug Administration should restrict plant-based beverage companies from using the word “milk” on product labels.
Half of all Americans (49%) believe that non-dairy brands should not be allowed to use the term “milk” on their product labels because they are often less nutritious than dairy milk, according to a poll conducted on behalf of the National Milk Producers Federation, Arlington, Va.
The United States and Canada mirror global trends that show people are more likely to think that their access to healthy and quality food will increase in the future.
Data shows that consumers are being misled about the nutritional merits of cow’s milk vs. plant-based imitators, according to a study released by the National Milk Producers Federation (NMPF), Arlington, Va.