BRP

Report unveils consumer shopping preferences based on generation

While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups.

April 18, 2019

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It is essential for retailers to understand the shopping preferences of their target audience to design the right shopping experience that appeals to their customers, according to the “2019 Consumer Shopping Habits – The Generation Gap” report, produced by BRP Consulting, Boston.

Study: 56% of consumers more likely to choose a retailer who offers shared cart across channels

Real-time retail is the ability to deliver a seamless and personalized experience to the customer whenever, wherever and however he/she chooses to shop.

March 12, 2019

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Customers want access to a single cart to shop across channels and be able to reach their cart via phone, computer or even in the store, according to the report published by BRP, Boston, Mass.

Report: 55% of grocery retailers plan to utilize IoT, AI, VR within 3 years

55% are more likely to shop at a store with self-checkout vs. a store without, and 57% will choose a store offering automated returns to avoid human interactions and speed the process.

February 8, 2019

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Nearly 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment, according to a study released by BRP, Boston.

Report: 79% of consumers want personalized in-store experience

Today’s online shoppers are accustomed to features such as product reviews, expansive merchandise choices, one-click transaction processing and personalized recommendations.

February 8, 2019

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Personalization and technology are bringing new life to brick-and-mortar stores, according to a report published by BRP, Boston.