Items Tagged with 'BRP'

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Study: 82% of consumers review products online before purchasing in store

While 59% of retailers are focused on creating a consistent brand experience across channels, only 18% are focused on increasing the convergence of physical and digital shopping environments.
June 5, 2019
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The advent of e-commerce has elevated consumers’ expectations of the shopping experience, and retailers must now provide service anytime, anywhere and any way customers desire. This makes the customer journey more complicated than ever before.
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Report unveils consumer shopping preferences based on generation

While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups.
April 18, 2019
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It is essential for retailers to understand the shopping preferences of their target audience to design the right shopping experience that appeals to their customers, according to the “2019 Consumer Shopping Habits – The Generation Gap” report, produced by BRP Consulting, Boston.
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Report: 55% of grocery retailers plan to utilize IoT, AI, VR within 3 years

55% are more likely to shop at a store with self-checkout vs. a store without, and 57% will choose a store offering automated returns to avoid human interactions and speed the process.
February 8, 2019
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Nearly 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment, according to a study released by BRP, Boston.
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