Path of Life, makers of plant-based, frozen quinoa, rice and veggie blends, has experienced double-digit sales growth from this time last year. This momentous growth has catapulted them to the number 12 spot across naturally positioned Frozen Entrées & Vegetables, making them one of the fastest growing brands across channels according to SPINS 12 week data ending 10/04/2020. 

Path of Life, known for their plant-based, frozen quinoa, rice, and veggie blends, has welcomed Blake Zimmerman to the Live Simple family as the Director of Brand Sales. In this position, Zimmerman will be responsible for developing and advancing Path of Life’s retail presence across the county. He will lead sales strategies for existing products in addition to developing launch strategies for new brand innovations.