Upfield, the makers of I Can't Believe It's Not Butter!, is marketing Flora as a culinary-inspired, premium dairy-free butter brand.
August 6, 2020
Upfield, the world’s leading producer of plant-based spreads and plant butters, today introduced its newest plant butter brand, Flora, with the launch of Flora Plant Butter in the United States. Flora Plant Butter is a vegan, dairy free, gluten free, and non-GMO plant butter with a rich and creamy taste and which consumers can use 1:1 in baking and cooking but is made with plant-based oils, and no artificial flavors or preservatives. Flora Plant Butter is packaged in paper wrapping, not plastic, making it a more environmentally responsible choice for consumers looking to reduce their imprint on our planet through sustainable foods, without sacrificing taste.
