Bitchin’ Sauce’s Cilantro Chili won the silver award in the Dip & Salsa category as part of the Specialty Food Association’s (SFA) 2021 sofi Awards, a top honor in the $158 billion specialty food industry. Cilantro Chili was one of 130 winners selected from nearly 1,500 entries across 49 product categories. Additionally, the Cilantro Chili flavor has expanded distribution to 500 new Target locations across the U.S. 

Bitchin’ Sauce will now be available at more than 360 Sprouts Farmers Market stores nationwide. "We're so excited to be launching in Sprouts Farmers Market," says CEO and Founder Starr Edwards. "We used to purchase our fresh ingredients from our local Sprouts when we first started the company, so this partnership feels very full circle for me. We can't wait to share our Bitchin' goodies with even more Very Bitchin' People."