The alignment brings together Before the Butcher, Cool Beans and Jensen’s plant-based co-manufacturing operations under one roof designed to deliver exceptional flavor, innovation and growth.
Cool Beans wraps bring together nutritious whole beans with global flavors to create clean, balanced eating. Before the pandemic, research showed that plant-based eating was on the rise. Now, its growing five times faster than overall U.S. food sales, according to the Plant Based Foods Association. As families across America embrace plant-based eating, the demand is creating a new movement of whole plant-based foods showing up in the freezer section. These foods don’t imitate products like meat or cheese that already existed, but instead are innovative chef-crafted meals, using whole plant ingredients.