Cool Beans wraps bring together nutritious whole beans with global flavors to create clean, balanced eating. Before the pandemic, research showed that plant-based eating was on the rise. Now, its growing five times faster than overall U.S. food sales, according to the Plant Based Foods Association. As families across America embrace plant-based eating, the demand is creating a new movement of whole plant-based foods showing up in the freezer section. These foods don’t imitate products like meat or cheese that already existed, but instead are innovative chef-crafted meals, using whole plant ingredients.
One of the brands at the forefront of that trend is Cool Beans. The plant-based wraps company was founded by a Chicago dad who felt there was too much vegan junk food. Cool Beans gives a guilt-free way for parents to feed their families a healthy plant-based meal when there’s no time to cook. The convenient plant-based wraps are filled with whole beans, rice and vegetables and offer many nutritional benefits.
Full of vegan protein and fiber, Cool Beans frozen wraps are partially pre-cooked and then individually wrapped in an innovative cold-blend process. Consumers finish the cooking process while heating them up in their microwaves or toaster ovens. The wraps are Non-GMO, gluten free, dairy-free, soy-free and egg-free. Cool Beans flavors include Moroccan Gold, Spicy Chipotle, and Tikka Masala.