While inflation remains top of mind, consumers are committed to celebrating Thanksgiving, with only 28% of consumers expecting inflation to cause them to celebrate Thanksgiving differently this year.
The results highlight the desire for more social meals throughout the year, which according to consumer estimates, account for a third of food and beverage spend – approximately a $281 billion market.
From field to table in a few hours, one plant in Ohio is responsible for nearly all of the company’s RTE mashed potato production plus millions of pounds of mac & cheese.
The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people.