Butterball, the best known and most loved brand of turkey in the U.S., announced the findings of the Butterball Togetherness Report: 2025 Thanksgiving Outlook, which explores the Thanksgiving plans of hosts and attendees alike.   

The holiday report reveals that 89% of consumers plan to celebrate Thanksgiving this year with an anticipated celebration size of nine people. Consumers who plan to celebrate are most looking forward to spending time with family, followed by the food and relaxing.    

While inflation remains top of mind, consumers are committed to celebrating Thanksgiving, with only 28% of consumers expecting inflation to cause them to celebrate Thanksgiving differently this year. To control costs, 21% plan to ask guests to bring part of the meal. Other ways to save include making changes to side dishes (15%), non-food items such as paper goods or décor (14%) and desserts (12%).  

And as always, turkey reigns, with 84% of hosts planning to serve turkey this year and the overwhelming majority (72%) planning to roast their turkeys. Turkey also remains the favorite part of the Thanksgiving meal (47%), followed by stuffing (41%), pie (29%) and potatoes (with white potatoes and sweet potatoes tied at 26%).  

“People are excited and committed to celebrating Thanksgiving,” said Rebecca Welch, director of retail and international brand management at Butterball. “We’re proud of Butterball’s role in Thanksgiving celebrations throughout the country – inspiring togetherness and providing a tender, juicy, delicious holiday centerpiece. The experts at the Butterball Turkey Talk-Line are standing by and ready to help holiday hosts prepare the most important meal of the year.”  

The Butterball Turkey Talk-Line is once again available to support new and seasoned holiday hosts. Opening on Monday, November 3 for its 44^th year, these turkey experts are standing by and ready to answer holiday hosting questions via phone, text, email, chat and social channels through December 24. To learn more about Butterball and how to reach the Turkey Talk-Line, visit Butterball.com.  

About Butterball
Butterball, LLC, headquartered in Garner, North Carolina, is the best known and most loved brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, the company provides retail and foodservice products to customers in more than 30 countries. Butterball is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first major turkey company to voluntarily achieve certification through the American Humane Society. The company employs nearly 7,000 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina.