While inflation remains top of mind, consumers are committed to celebrating Thanksgiving, with only 28% of consumers expecting inflation to cause them to celebrate Thanksgiving differently this year.
The results highlight the desire for more social meals throughout the year, which according to consumer estimates, account for a third of food and beverage spend – approximately a $281 billion market.
Scott Vinson comes to Butterball with over 30 years of experience in the meat industry, most recently serving as chief of customer experience for Cargill Protein in North America.
The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people.
The dramatic redesign will enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand.