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Madison Chemical, Madison, Ind., introduced MADISON GREEN, a mildly alkaline, environmentally friendly, biodegradable general-purpose cleaner effective on greasy and waxy soils, such as conveyors, floors, packaging equipment and more.
The independent company sought to immediately redefine its core mission and brand strategy, reflecting its aim to become a global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services.
Diversey, Charlotte, N.C., launched a new brand identity, vision and values to ensure a prominent spot across a range of sectors, including building care, healthcare, hospitality, facility management, retail, foodservice and food and beverage.
Diversey integrates chemicals, floor care machines, tools and equipment with a wide range of technology-based, value-added services, food safety solutions and water and energy management.
Diversey will now be a stand-alone company that will include the Diversey Care division of Sealed Air as well as the food hygiene solution business that was part of its food care division.