Items Tagged with 'brand recognition'

ARTICLES

Study: Purpose is key driver in company’s overall reputation

The research revealed there is a strong correlation between purpose and reputation.
January 16, 2019
Purpose is one of three critical dimensions of overall reputation, according to the “2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose,” produced by CONE, a Porter Novelli Co., Boston, Mass.
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Study: Consumers prefer to buy goods from companies that reflect their personal values

The study found that companies that stand for something bigger are more likely to attract consumers and influence purchasing decisions.
December 5, 2018
Nearly two-thirds of consumers (63%) globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, according to new research from Accenture, New York.
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Study: Consumers don't notice on-pack sustainable messaging

According to the study, 92% of the participants did not notice sustainability logos on the packages despite 53% of participants saying that a simple rating system would impact their purchase and over 40% claiming sustainability influences their buying decisions.
April 24, 2018
Consumers say that sustainability influences their purchases, but most don't notice sustainability branding on packaging, according to a new study by QuadPackaging (QP), Franklin, Wis., and Package InSight, a Greenville, S.C.-based partner of Clemson University, Clemson, S.C.
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Tetra Pak report looks at super leaders and how brands can thrive in a digital world

The report shows that third-party, user-generated content is becoming increasingly important, often more powerful than direct communications from brands.
September 6, 2017
The Tetra Pak 2017 Index, produced by Tetra Pak, Vernon Hills, Ill., focuses on Super Leaders, a newly-defined digital community of early adopters and brand amplifiers, and reveals how brands can focus their digital strategies on engaging this new generation of influencers.
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