The Gorton's yellow has been a signpost on key items, such as Delicious Classics products, and helps consumers identify the frozen prepared seafood section in the frozen aisle. Consumers will find that it will now be even easier to identify the Gorton’s brand and frozen prepared seafood section, as the brand has added more yellow across all of its product pillars. The use of more yellow makes each product’s name and benefits clearer and easier to read, so consumers can quickly find the products they are looking for. 

The new logo incorporates waves behind the Gorton’s Fisherman to reflect the brand’s mission of bringing the goodness of the sea to everyone.

New packages can be found on the following products, and all Gorton’s items will feature the new logo:

• Everyday Gourmet: Crab Cakes, Shrimp Scampi, Haddock Sticks, Cod Sticks, Tilapia Sticks, Flounder Fillets, Cod Fillets, Haddock Fillets, Simply Bake Salmon, Simply Bake Cod, Simply Bake Tilapia, Simply Bake Haddock, Simply Bake Shrimp.
• Smart Solutions: Lemon Pepper Grilled Fillets, Garlic Butter Grilled Fillets, Lemon Butter Grilled Fillets, Grilled Haddock Fillets, Grilled Salmon Fillets, Grilled Garlic Butter Tilapia Fillets, Signature Tilapia Fillets, Grilled Cod Fillets.

Consumers across the nation will begin to see new packaging from Gorton’s rollout this month, while the brand’s goal is to feature all new packaging in its partner retailers by the Lenten season of 2022.

About Gorton’s Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America’s oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Shrimp, to Grilled Fish, and innovative product lines such as Simply Bake and Ancient Grains. Gorton’s products are available in independent and chain grocery stores nationwide.