Items Tagged with 'National Chicken Council'

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Study: U.S. consumers buy chicken for versatility, value, variety

All meat buyers are driven by taste, yet taste is a less important driver for the plant-based consumer, as fish is purchased for health and convenience reasons.
July 22, 2019
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Chicken purchasers cite more positive attributes than purchasers of beef, pork, fish and plant-based meat proteins, according to new research presented by the National Chicken Council (NCC), Washington, D.C.
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Survey shows U.S. chicken consumption remains strong

The majority of consumers (89%) want more information about the chicken they buy and eat, and 57% would look for that information on the product package.
July 24, 2018
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U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to a survey commissioned by the National Chicken Council (NCC), Washington, D.C.
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