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The study found that Millennials, on average, devote less of their food budgets to grocery store (food at home) purchases and make fewer trips to the grocery store than the other generations examined.
A new study from Economic Research Service (ERS), Washington, D.C., analyzed a recent year of grocery store data to see how Millennials’ purchases differ from those of older shoppers.
IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
American consumers plan to enter this year's holiday season more hopeful, resulting in consumer confidence to selectively open their wallets wider than the 2008 holiday season.
Frozen entrees and snacks from ConAgra Foods, Kraft Foods and Tyson Foods were among last year's top-selling new products according to Information Resources Inc. (IRI).
