Driven by demand for convenience, protein, flexibility and value, refrigerated and frozen foods are earning a larger role in meal planning—and a bigger share of the grocery basket.
The Prepared & Ready expansion is part of Blue Apron’s plans to grow the category to hundreds of recipes, focusing on increased variety and dietary flexibility.
Our sister publication, Prepared Foods, profiles refrigerated foods giant Reser’s Fine Foods and interviews Chef Sean Dwigans, culinary business development manager; and Chef Todd Ketterman, culinary manager.